When you think of brand protection, you might think of things like Coca-Cola filing a lawsuit against anyone using a logo or name too similar to theirs. Yet what if you are your brand? You do not need to reach the heights of Michael Jordan to make brand protection...
A trademark is the identity of your business, and you need to protect it at all costs. It makes it easy to communicate and connect with customers who usually associate the trademark with the goods or services your company provides. When another party misuses your...
Making money in the creative industry requires you to be meticulous about protecting your intellectual property. To avoid perpetuating the myth of the starving artist, you need to take your creative head off and put your business head-on. Remember when your teachers...
However creative your job is, a little legal knowledge can go a long way. Without it, you could lose any money you make. No work is entirely original, and that is especially true if you make video or film. If you wish to depict the real world, you cannot film in a...